Website Optimization with Google Analytics
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Google Analytics is a free and yet full-featured and powerful Web traffic analytics tool used by many webmasters to track, measure and analyze the web traffic on their sites.
Besides tracking visitors on your site, this Web-based software also keeps track of the performance of your AdWords, email, or other marketing/advertising campaigns. It offers over 80 reports, showing you how people found your site, how they explored it, and how you can enhance their visitor experience.
You can also find out which keywords are really working, which ad text is the most effective, and where your visitors are dropping off during the conversion process. As a result, you can improve your website return on investment, increase conversions, and make more money on the web. Take this course to learn all these and more.
Course Objectives
Upon completion of this course, you shall be able to:
- Set up an account and install the script on your Web site
- Read and understand the data from the perspectives of an Executive, a Marketer and a Webmaster
- Set specific business goals for your site
- Analyze your goal achievements and visitor experiences (usability)
- Monitor and enhance paid and organic searches
- Monitor and increase important traffic sources
- Monitor and enhance offline and other online campaigns
Course Outline:
- Intro to Google Analytics
- Setting Goals
- Goal Conversions
- Visitor Experiences
- Paid Searches
- Organic Searches
- Traffic Sources
- Other Online Campaigns
- Offline Campaigns
- Pros and Cons of Google Analytics
- When to invest in a third-party solution
Who Should Attend: Anyone who wants to learn how how track, measure, analyze and improve the traffic on their Web sites. No programming knowledge needed.
Requirements: Have an existing blog or Web site.
Course Duration: 1 day
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