Google & Baidu for Business and Education
IN CHINA, RICH ENTREPRENEURS PREFER to use Baidu.com rather than Google for Internet searches, according to a survey conducted by Chinese magazine Hurun Report in end 2006. Respondents apparently include some 600 Chinese entrepreneurs with a personal net worth of 10 million renminbi ($1.2 million) or more. In sharp contrast, S.G. Cowen found that in the U.S., people who use Google are more likely to have household incomes above $60,000 than people who use competing search engines. (Source: NetworkWorld)
In fact, according to recent Bloomberg statistics, as quoted in a New York Times report in September 2006, Baidu alone has captured almost 60 percent of the search engine market and around 50 percent of the online advertisting revenue in China.
Interestingly, the same New York Times report noted, “In September 2001… Baidu.com… looked almost exactly like Google’s no-frills home page. And even before Google did it, Baidu allowed advertisers to bid for ad space and then pay Baidu every time a customer clicked on an ad. Small and medium-size companies loved it, the site became deluged with traffic and Baidu turned a profit in 2004.”
Besides Baidu Search (which is similar to Google Web Search), the services provided by Google and Baidu (and Baidu Union members) have moved far beyond Internet searches to a number of rather advanced offerings which range from blogs and maps to databases and advertisements (more details in the Course Outline below). Baidu’s most popular feature, by the way, is its multimedia search (”MP3 Search”) and its Baidu 500 is a comprehensive listing of popular Chinese music.
Are you a frequent Web surfer, but unfamiliar with blogs and their related services? Do you need to find, store and share information in Chinese but don’t know how? Do you need or want to learn to use Google’s many useful services? Then take this course!
Course Objectives
Upon completion of the course, you shall be able to:
- Create blogs on Google and Baidu, add posts with text in English and Chinese, links and graphics, and change the settings of your blogs.
- Use many useful services on Google and Baidu to search for relevant information, store on-the-fly, organize and then share the information with other people.
- Use RSS feeds and related Web services effectively as a subscriber and a publisher.
- Discuss meaningfully the “what”, “how” and “why” of using the Web services of Google (versus Baidu) to meet the information needs of your company or school.
Course Outline
- Intro to Google, Baidu & Their Services
- Google Blogger vs. Baidu Space
- Google Toolbar vs. Baidu Toolbar
- Google Search vs. Baidu Search
e.g. Web pages, News, Images, Maps, Video, BlogSearch, etc. - Google Maps vs. Baidu Map
- Google Base vs. Baidu Post Bar
- Google BlogSearch vs. Baidu BlogSearch
- Google AdSense vs. Baidu Keyword Promotion
- Other useful services on Google, Baidu and the Web
- Benefits, Pitfalls & Tips
Who Should Attend: Anyone who wants to learn how to create blogs in English and Chinese, search for information on the Chinese sites, and use many other useful services on Baidu and Google. No programming knowledge needed.
Course Duration: 2 days
To Register: Visit the NUS Extension site… (to be confirmed soon)
