ClappingTree’s Web 2.0

“The conversation is what happens when bloggers, especially millions of them, blog.”

DO YOU KNOW that participation in The Conversation is essential for almost every business in the marketplace nowadays? And that very soon, every business which needs marketing will also need to have a business blog?

Market research giant AC Nielsen helps companies understand consumer needs and reactions by tracking and measuring millions of consumer-generated comments (also known as Consumer-Generated Media or CGM) posted on blogs and public forums. Reason?

Firstly, consumers place far more trust in their fellow consumers than they do in traditional marketers and advertisers, according to research… Secondly, CGM is prolific and increasingly easy and inexpensive to create.

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In “Blog Marketing – The Revolutionary Way to Increase Sales, Build Your Brand, and Get Exceptional Results”, author Jeremy Wright explains that blogs are important for business because they can help you achieve these goals:

1. Information: Telling your customers what you’re doing and finding out what they are thinking.
2. Relationships : Building a solid base of positive experiences with your customers that changes them from plain-old consumers to evangelists for your company and products.
3. Knowledge management: Having the vast stores of knowledge within your company available to the right people at the right time.

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In the bestseller “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers”, co-authors Robert Scoble and Shel Israel explain why blogs are far more effective than traditional static websites. Essentially, blogs are:

1. Publishable. Anyone can publish one. You can do it often and cheaply. Each posting is instantly available worldwide.
2. Findable. Through search engines, people will find blogs by subject, author or both. The more you post the more findable you become.
3. Social. The blogosphere has been called one big conversation. Interesting topical conversations move from site-to-site, linking to each other. Through blogs, people with shared interests build friendships (and online referrals) unrestricted by geographic borders.
4. Viral. Information often spreads faster through blogs than via a news service. No form of viral marketing matches the speed and efficiency of a blog.
5. Syndicatable. Interested readers can receive automatic updates to RSS-enabled blogs they like via email or other readers, just by clicking on an icon. For business owners, this means voluntary mailing list subscription!
6. Linkable. Many blogs could link to your blog and thus become your affiliate marketers. Therefore potentially, you blog has access to millions of people who visit the blogosphere every day.

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Take this course to learn how you can promote your business through your own blog as well as other people’s blogs.

Course Objectives
Upon completion of this course, you shall be able to:

Set specific business goals for your blog and other social media.     
• Find out what others are saying online about your products and/or services
• Become an influencer and generate buzz on your products and/or services in the blogosphere
• Use Google services to drive, track and analyze visitor traffic and goals on your site.
• Interpret the data from the perspectives of an Executive, a Marketer and a Webmaster.
• Monitor and enhance free and paid traffic sources, as well as offline and other online campaigns.
• Optimize your business blog in terms of findability, stickiness and linkability

Who Should Attend: Anyone who wants to learn how to make use of blogs (their own and others) to attract and retain more online visitors for his/her business sites. No programming knowledge needed.

Course Duration: 2 days

For more details and registration: Contact Us or visit the NTU CCE site (choose the right course and date, scroll to the bottom and click the “Register Here” link).

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