27 Things to Do Before a Conference

21 Mar 2009 (Sat)

DOES ONE NEED TO DO ANYTHING before attending a conference? Chris Brogan listed 27 Things to Do Before a Conference (thanks, Keven). Here’s a compact rewrite of the tasks in terms of the tools involved (Google, Flickr, Twitter, Facebook, LinkedIn, etc.):

1. Event schedule :

  • Research - Note what you want to see and get a sense of what you might ask and/or decide what the business value of your interaction at the session might be.

2. Google Blogsearch and Technorati :

  • Research - Look for event references to the event, company announcements, signs of business opportunity.

3. Google News and Google searches (in addition to 2. above) :

  • Research – Look for industry news around the event, to understand what might be impacting the people you’re mingling with.   Read the rest of this entry »
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Posted by J.K. in Business, Events, Marketing, Technology | View Comments |

Ethical Social Media Marketing

12 Feb 2009 (Thu)

“… ALL MEDIA IS SOCIAL AND ALL SOCIAL IS MEDIA,” wrote Edelman Digital director Steve Rubel in his Micro Persuasion blog this month (”All Media is Social, All Social is Media“) and last October (”Ethical Social Media Marketing“).

In the February 2009 post, Rubel commented:

Steve Rubel, SVP, Director of Insights for Edelman Digital“Yet many, particularly in PR, still treat ordinary citizens, traditional journalism and branded content as distinct islands of media. Going forward, it’s best to see them as a contiguous archipelago.

“Consider that in 2008 some 58 percent of newspapers featured some form of user-generated content on their sites, according to the Bivings Group. This is up from just 24 percent in 2007. The mix includes: user-generated photos (58 percent), homegrown video (18 percent) and articles (15 percent). Meanwhile, the number of newspaper sites that are allowing readers to comment on articles has more than doubled to 75 percent.

“On the other side of the coin, we’ve seen time and again that social networks like Facebook, Friendfeed and Twitter are now essential sources of news and information for millions.”

This brings us to the social media ethics question. In the October 2008 post, Rubel wrote:

“First, all things social are media and all things media are now social – so I am not sure what “social media” is any more.

“More importantly, social media marketing also implies that social networks, blogs and other like channels are advertising venues. They’re not. They’re public spaces just like our great National Parks. We must respect them as such. Otherwise we’re going to pollute the environment and make them less enjoyable for everyone - especially the citizens who thrive there, just like the amazing ecosystem that thrives in places like Yellowstone…

“Social media marketing works best when it’s integrated into the experience and takes a “win-win” approach.”

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Posted by J.K. in Possibilities, Problems, Social Media | View Comments |

Permission Marketing – revisited

30 Jan 2009 (Fri)

This graphic is from Godin's blog. All rights are his.NOW THAT SOCIAL MEDIA MARKETING has become the in-thing, it’s useful to revisit the concept of “Permission Marketing” probably first introduced by Seth Godin in his book, “Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers”.

As quoted by William Taylor in Fast Company:

The biggest problem with mass-market advertising, Godin says, is that it fights for people’s attention by interrupting them. A 30-second spot interrupts a “Seinfeld” episode. A telemarketing call interrupts a family dinner. A print ad interrupts this article. “The interruption model is extremely effective when there’s not an overflow of interruptions,” Godin says. “But there’s too much going on in our lives for us to enjoy being interrupted anymore.”

The new model, he argues, is built around permission. The challenge for marketers is to persuade consumers to volunteer attention – to “raise their hands” (one of Godin’s favorite phrases) – to agree to learn more about a company and its products. “Permission marketing turns strangers into friends and friends into loyal customers,” he says. “It’s not just about entertainment – it’s about education.”

Finally, as Seth Godin put it in his blog:

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them… Permission is like dating. You don’t start by asking for the sale at first impression. You earn the right, over time, bit by bit…

In order to get permission, you make a promise. You say, “I will do x, y and z, I hope you will give me permission by listening.” And then, this is the hard part, that’s all you do. You don’t assume you can do more. You don’t sell the list or rent the list or demand more attention. You can promise a newsletter and talk to me for years, you can promise a daily RSS feed and talk to me every three minutes, you can promise a sales pitch every day (the way Woot does). But the promise is the promise until both sides agree to change it. You don’t assume that just because you’re running for President or coming to the end of the quarter or launching a new product that you have the right to break the deal. You don’t.

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Posted by J.K. in Business, Problems, Technology | View Comments |

A Vision of Students Today (What Teachers Must Do)

27 Jan 2009 (Tue)

“What kind of vicious game is being played here, and who are the sinners and who the sinned against?” – Postman and Weingartner, “Pursuing Relevance: where is the problem?”

HOW DID INSTITUTIONS DESIGNED FOR LEARNING become so widely hated by people who love learning? It’s been almost two years (spring 2007) since Dr Michael Wesch of Kansas State University invited the 200 students in his “Introduction to Cultural Anthropology” class to tell the world what they think of their education by helping him script a video for YouTube.

The result was the disheartening portrayal of disengagement below (viewed almost 3 million times worldwide as of today):

Read the rest of this entry »

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Posted by J.K. in Learning, Media, Possibilities, Problems, Technology, Video | View Comments |

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