ClappingTree’s Web 2.0

WHAT IMPACT DO YOUTUBE and other social media have on human behavior today? Check out this 55-min video presentation at the Library of Congress, June 23rd 2008, produced by Dr Michael Wesch and his anthropology students.  More info at MediatedCultures.net.

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From BEYOND SG, a blog shared with Harold Fock, Singapore’s Minister of Foreign Affairs BG George Yeo wrote:

I was reminded by Ephraim that today is the second anniversary of my first blog posting two years ago. It seemed such a long time ago. Blogging and Facebook have become a part of my routine now. They help me communicate with members of a younger generation whom I don’t often meet at house-to-house visits or neighbourood get-togethers.

Writing blogs forces me to organise my thoughts into a few short paragraphs. The blogs also serve as a kind of diary. I am grateful to Ephraim and Harold for having me post on their sites. It saves me the trouble of having to maintain my own blogsite.

Facebook is an interesting new phenomenon. The interactivity gives it a certain intimacy. For those who only read, FB must function also as a kind of reality TV.

ONLY 21 PERCENT OF the executives surveyed by McKinsey this year (2008) said they are satisfied overall with Web 2.0 tools, while 22 percent voiced clear dissatisfaction. By contrast, over half the executives surveyed by McKinsey last year (2007) said they were pleased with the results of their investments in Internet technologies over the past five years, while a mere 13 percent say they are disappointed with previous investments.

The reason? McKinsey’s findings suggest that companies are coming to understand the difficulty of realizing some of Web 2.0’s benefits. “However, fundamental changes are beginning to take place among the satisfied companies… [They] are not only using more technologies but also leveraging them to change management practices and organizational structures. Some are taking steps to open their corporate “ecosystems” by encouraging customers to join them in developing products and by using new tools to tap distributed knowledge.”

Mix of technologies used is changing: Blogs, RSS, wikis, and podcasts are becoming more common, perhaps because companies have a greater understanding of their value for business (Exhibit 1).

More technologies are in use: Overall, the respondents say that their companies are using 3.4 technologies from an expanded list, versus 2.2 in 2007. Companies use Web 2.0 technologies more frequently for internal than for external purposes, and the rate of deployment remains high for almost all kinds of uses (Exhibit 2).

Web services remains highest used: Respondents rate Web services (software that makes it easier to exchange information and conduct transactions) as the most important tool, with Europeans providing the highest marks. Companies in all regions perceive wikis and blogs as fairly important, and the use of both tools has increased over the past year.

Satisfaction varies markedly by geography: The developed countries of the Asia-Pacific region had the largest percentage of respondents expressing the highest level of overall satisfaction with Web 2.0 tools, and Latin America had the lowest (Exhibit 4).

SOCIAL MEDIA CLUB posted a great recap on the feedback it received via its blog and Twitter account. Among the ethical issues in Social Media raised were:

• The digital reputation of people, especially those who have not opted in to the “Conversation”
• Firms who misrepresent themselves online, pretending to be a “user”
• (1) Gaming the SEO system to gain rank, (2) underhanded manipulation of product reviews and comments, (3) the accumulation of friends with the intention of monetizing them.
• Identity theft
• Protecting children who widely use social media in ways many parents don’t know how to protect.