Saying “No” To Say “Yes” (Web of Mass Distraction II)
30 Mar 2007 (Fri)
ONE GREAT IDEA that I took away from Nexus 2007 is what Nathan Torkington (O’Reilly) calls Continous Partial Attention. Not that the phenomenon is new, but because it describes succinctly what I’ve been (and still am) experiencing. Finally, I can name it.
This is a new design challenge in this age of information anxiety and abundance of meaning. More and more people, myself included, are doing many things at the same time. However, decades of research (and common sense) have indicated that the quality of one’s output and depth of thought deteriorate as one attends to ever more tasks. For example:
- “We are under the impression that we have this brain that can do more than it often can,” says René Marois, neuroscientist and director of the Human Information Processing Laboratory at Vanderbilt University, quoted in a recent NYTimes piece about how multi-taskers max out their brains, creating neural network bottlenecks and causing confusion and mistakes (thanks, Susan Mernit).
- When people try to perform two or more related tasks either at the same time or alternating rapidly between them, errors go way up, and it takes far longer–often double the time or more–to get the jobs done than if they were done sequentially, says David E. Meyer, director of the Brain, Cognition and Action Laboratory at the University of Michigan: “The toll in terms of slowdown is extremely large–amazingly so.” (thanks, DeedsDoing 2006)
- “Kids that are instant messaging while doing homework, playing games online and watching TV, I predict, aren’t going to do well in the long run,” says Jordan Grafman, chief of the cognitive neuroscience section at the National Institute of Neurological Disorders and Stroke, quoted in a CNN report last year.
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Posted by J.K. in *Insights, *Roundups, Audio, Cognitive, Design, Media, Possibilities, Problems, Psychology, Research, Social Media, Technology | View Comments |
