Insight#4: Of Alexa, Dmoz & Technorati
11 Mar 2007 (Sun)ALEXA RANKINGS ARE BIASED, reported Loren Baker in Search Engine Journal last week. Apparently, Google’s Director of Research Peter Norvig recently compared his site’s Alexa score with those of Matt Cutts, Paul Graham, Jeremy Zawodny and Greg Linden and found a definite reporting difference for sites that are search or web marketing related and those which are not. Norvig wrote:
“… I get about twice the pageviews of mattcutts.com, but his Alexa pageview ranking is about 25 times more than mine (I got this by looking at the 1 year, most highly smoothed graph, and then squinting to guess at the mean).
“What that means is that people with the Alexa toolbar installed are 25 times more likely to view a page on Matt’s site versus mine, but overall, all users view twice as many pages on my site.
“That’s a 50 to 1 difference introduced by the selection bias of Alexa. Presumably this is because Matt’s site is really appealing to a core group of SEO enthusiasts, many of whom also like the Alexa toolbar.” Read the rest of this entry »
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Posted by J.K. in *Insights, Design, Possibilities, Problems, Search Engines, Technology, Web Traffic | View Comments |




