Correlation between Social Media & Financial Success

23 Jul 2009 (Thu)

THE BRANDS MOST ENGAGED IN SOCIAL MEDIA are also experiencing higher financial success rates than those of their non-engaged peers, according to a new study released by enterprise wiki provider Wetpaint and the Altimeter Group. ReadWriteWeb reports:

To determine this relationship, the study focused on 100 companies from the 2008 BusinessWeek/Interbrand Best Global Brands survey and the various social media platforms they used like Facebook, Twitter, blogs, wikis, and forums… After examining the companies and their social media activity levels, the brands were ranked on an “engagement scale” where scores ranged from a high of 127 to a low of 1. Those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%.

The study grouped the brands into one of four engagement profiles that related to the number of channels they’re involved in and how deep that involvement is. At the top of the list are “mavens,” the brands heavily engaged in seven or more social media channels – like Starbucks and Dell, for instance. “Butterflies” are like wannabe “mavens,” and are also engaged in seven or more channels but are spread too thin, investing in some channels more so than others. “Selectives” focus on six or fewer channels but engage customers deeply in the ones they’ve chosen. Finally, there are “wallflowers,” or brands engaged in six or fewer channels with below-average engagement; these include companies like McDonalds and BP.

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Posted by J.K. in *Insights, Business, Marketing, Quantitative, Research, Social Media, Technology | View Comments |

Keso’s understanding of Google Chrome

4 Sep 2008 (Thu)

GOOGLE’s NEW CHROME BROWSER, launched yesterday, promised to be faster, safer and smarter than other browsers. Key features include an Omnibox (where one can type in a website’s address or any search term), a Privacy mode (which ensures that traces of an Internet session are erased the moment one exits the browser) and Smart tabs (where tabs run on separate “processes, so if one website takes up too much resources or causes a software app to crash, that tab can be shut down individually).

Google's new Chrome browser

For some reason though, I didn’t manage to install or run Chrome on my desktop PC yesterday. Still wondering whether that has anything to do a coincidental Windows update on the PC just before that. Anyway, I’m intrigued by what Keso has written about Chrome, in particular:

I think the real reason for Google to join the browsers bandwagon two years ago are this: Google needs control of a browser that has sufficient influence. It also needs to set up de facto standards through something that can be controlled and demonstrated.

Therefore, what’s important about Chrome are these two things: A new JavaScript engine V8 and a “Webified” version of the desktop app Gears. Both are part of Google’s key strategy to expand browser functions to better support future Web apps.

We often naively assume that Desktop battles are waged for the purpose of establishing Trojan horse pipelines. Actually, the smarter purpose of such battles is not for thievery or user base, but for the establishment of de facto standards that are advantageous to one’s future plans. For Google, this standard will enable its apps to run perfectly regardless of the platform or terminal that anyone may use. In order to better release its “cloud of accumulated energy”, Google needs a well-supported standard and a popular browser.

Therefore, Google has chosen not to integrate many of its own products and services into Chrome. Some people complain that one can easily install Google Toolbar on IE, but not on Chrome. Actually, there’re many more things that one cannot do on Chrome: visit Gmail with one click, publish easily from Blogger, upload video to YouTube, and even customize the default search engine…

Like Chrome, V8 and Gears are released as open-source projects. This will undoubtedly enhance their neutrality and therefore appeal to developers. It doesn’t matter how much market share Chrome will claim eventually. The key is whether it can provide the best demonstration of Gears and V8, thereby enabling them to become de facto standards.

Some people say that the target of Chrome is neither IE nor Firefox but Windows. Considering the line of “cloud”, apps and browser, I basically agree with this judgement.

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Posted by J.K. in *Insights, Business, Possibilities, Strategy | View Comments |

Top posts in Ping.sg & Tomorrow.sg – one year later

10 Apr 2008 (Thu)

HAVE THE TOP 20 POSTS CHANGED in Tomorrow.sg and Ping.sg this year, when compared with those of last year? Are “sex”, “money” and “controversies” still top reads?

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As of today, the Top 20 (most read) posts in Ping.sg (2008) are (tags appended in the list below are my comments):

  1. v1.80 is Here: More Community Features | 81 pongs, 408 reads | by uzyn at Ping.sg Blog – community
  2. Going into Ping.sg is now so stressful (see picture) | 79 pongs, 248 reads | by simplyjean at Simply Jean – curiosity
  3. My Cousin Saw Mas Selamat! | 78 pongs, 399 reads | by jussaemon at The Original Juice – curiosity, piggybacking (post is not there anymore)
  4. Xiaxue gets flamed on high-profile USA blog | 76 pongs, 222 reads | by sheylara at Sheylara.com – curiosity, piggybacking
  5. Sex blogging can ruin your offline reputation | 75 pongs, 554 reads | by themediaslut at the(new)mediaslut – sex, advice
  6. 15yrs old girl had sex for 300 times.. | 74 pongs, 466 reads | by ylva 2 at missYLva =D – sex
  7. EDISON CHEN SEX PHOTOS: Another 200 are leaked online, with possibly more to come | 73 pongs, 1666 reads | by publiceducator on February 10, 2008 at Public Education – sex
  8. Tammy NYP – Sex Scandal That Would Not Die. | 73 pongs, 597 reads | by ahpek at Malaysian Blogger – sex
  9. Last blog entry | 73 pongs, 274 reads | by dk99 at Decay On Net – curiosity
  10. [Living in Sin] Maia Lee is Fucked | 72 pongs, 274 reads | by nocturne at fruit of the poisonous tree – sex Read the rest of this entry »
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Posted by J.K. in *Insights, *Roundups, Psychology, Singapore, Social Media, Web Traffic | View Comments |

Will social media change Singaporean politics?

4 Apr 2008 (Fri)

WILL SOCIAL MEDIA ACTIVISTS CHANGE the face of politics in Singapore in one or two years’ time? Will the US Elections voting patterns correlate closely with the subscription, viewership and interaction patterns on YouChoose 08 (on YouTube) and other social media such as Facebook?

Last month (March 25), in a report entitled My Biggest Mistake, TodayOnline reported that Malaysia’s Prime Minister Abdullah Ahmad Badawi admitted making the biggest mistake in thinking that the Internet was not important. The PM’s ruling coalition suffered its worst results ever in March 8 polls that left five states and a third of parliamentary seats in opposition hands.

Among them was 67-year-old opposition Democratic Action Party chairman Lim Kit Siang who won a parliamentary seat in Ipoh Timor. He ran three blogs, which were meticulously updated with multiple posts every day. Long-time blogger Jeff Ooi, 52, also won as a DAP candidate in Penang. Like many other opposition leaders, they were able to reach out to young urban and educated people, many who were voting for the first time. Mr Ooi added that Web users are not limited by age. “We attract many citizens above 45 years old and these are the people who are more interested in politics and the oppositions’ viewpoint.” Read the rest of this entry »

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Posted by J.K. in *Insights, Malaysia, Politics, Possibilities, Problems, Singapore, Social Media | View Comments |

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