ARE YOU MALAY, a Millennial (born between 1978 and 2000), and a New Media expert, entrepreneur, innovator, researcher, practitioner or student? Why not join this new media group for Singapore Malays set up by Hazman Aziz?
The group exists as a platform for discussion, advocacy and action to uplift, improve, and perhaps solve Singapore Malay issues using New Media.
For more details on Millennials (a.k.a Generation “We”), check out this thought-provoking American video:
It’s interesting to see how problems (in this case, various crises in the USA such as the 9/11 incident, Hurricane Katrina and the recent subprime financial crisis) can be effective triggers for deeper learning and a firmer resolve to unite and to collaborate among the young. It would be even more interesting to see if a Generation “We” New Media group could be set up across race and religions in Asia, and NOT just for Malays in Singapore. Hey, Hazman, would you be game to do this?
ACCORDING TO USABILITY GURU Jakob Nielsen (Alertbox June 9, 2008), the differences between print/TV and Web can be summarized as lean-back vs lean-forward:
Print/TV is a passive medium. While reading publications or watching TV, readers/viewers want to be entertained. They are in relaxation mode and vegging out; they don’t want to make choices. People expect you to construct their experience for them. Readers/viewers are willing to follow the author’s lead.
The Web is an active medium. On the Web, users are engaged and want to go places and get things done. Users want to construct their own experience by piecing together content from multiple sources, emphasizing their desires in the current moment.
Therefore, the writing style for Print/TV vs Web is:
Linear vs. non-linear.
Author-driven vs. reader-driven.
Storytelling vs. ruthless pursuit of actionable content.