Correlation between Social Media & Financial Success

23 Jul 2009 (Thu)

THE BRANDS MOST ENGAGED IN SOCIAL MEDIA are also experiencing higher financial success rates than those of their non-engaged peers, according to a new study released by enterprise wiki provider Wetpaint and the Altimeter Group. ReadWriteWeb reports:

To determine this relationship, the study focused on 100 companies from the 2008 BusinessWeek/Interbrand Best Global Brands survey and the various social media platforms they used like Facebook, Twitter, blogs, wikis, and forums… After examining the companies and their social media activity levels, the brands were ranked on an “engagement scale” where scores ranged from a high of 127 to a low of 1. Those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%.

The study grouped the brands into one of four engagement profiles that related to the number of channels they’re involved in and how deep that involvement is. At the top of the list are “mavens,” the brands heavily engaged in seven or more social media channels – like Starbucks and Dell, for instance. “Butterflies” are like wannabe “mavens,” and are also engaged in seven or more channels but are spread too thin, investing in some channels more so than others. “Selectives” focus on six or fewer channels but engage customers deeply in the ones they’ve chosen. Finally, there are “wallflowers,” or brands engaged in six or fewer channels with below-average engagement; these include companies like McDonalds and BP.

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Posted by J.K. in *Insights, Business, Marketing, Quantitative, Research, Social Media, Technology | View Comments |

27 Things to Do Before a Conference

21 Mar 2009 (Sat)

DOES ONE NEED TO DO ANYTHING before attending a conference? Chris Brogan listed 27 Things to Do Before a Conference (thanks, Keven). Here’s a compact rewrite of the tasks in terms of the tools involved (Google, Flickr, Twitter, Facebook, LinkedIn, etc.):

1. Event schedule :

  • Research - Note what you want to see and get a sense of what you might ask and/or decide what the business value of your interaction at the session might be.

2. Google Blogsearch and Technorati :

  • Research - Look for event references to the event, company announcements, signs of business opportunity.

3. Google News and Google searches (in addition to 2. above) :

  • Research – Look for industry news around the event, to understand what might be impacting the people you’re mingling with.   Read the rest of this entry »
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Posted by J.K. in Business, Events, Marketing, Technology | View Comments |

5 Ways we consume info in Web 2.0 world

5 Mar 2009 (Thu)

[Reposting because my blog "died" this morning and was "resurrected" this afternoon without the last two posts.]

FOUND THIS INTERESTING LINK ON a Facebook friend’s profile when I was about to post a birthday greeting to her. I agree with the author, Dan York, who wrote:

The only reason I visit a web site these days is generally if either:

  1. The website turns up in a search result.
  2. I get notified that there’s something interesting there that I should look at.
  3. Random times when for some reason I decide to go there, perhaps remembering a URL for a site I wanted to check out.

 
That’s it. (Note that I do get the content of many websites through the ways I mention below, but I don’t actually go to those websites and see their page.)

As I think about it, my consumption of information online really comes down to five ways:

  1. E-mail, although I get too much of it to read it all. [Me: Exactly!]
  2. Twitter, where I see links from people or services that I follow. [Me: Now, it's the FriendFeed (or NewsFeed) on Facebook.]
  3. RSS feeds where my reader pulls it in and I quickly scan through the posts.
  4. Skype persistent group chats where I’m connected to several different groups of people on various topics.
  5. Searching for data, typically using Google.

 
The key thing is that, with the exception of search:
All the data comes to me!

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Posted by J.K. in Design, Marketing, Media | View Comments |

Top 10 Emerging Markets to surpass Developed Markets

7 Nov 2008 (Fri)

IN 2008, the growth rates in Internet users among the top 10 emerging markets in the world (China, India, Russia, Brazil, Mexico, Turkey, Indonesia, Iran, Poland, and Saudi Arabia) will surpass those of the top 10 developed markets (U.S., Japan, Germany, U.K., France, Italy, Spain, Canada, South Korea, and Australia), said Mary Meeker, a technology research analyst from Morgan Stanley at the recent Web 2.0 Summit 08.

Top 10 Emerging Markets to surpass Top 10 Developed Markets

In particular, the growth in China is the most impressive, growing by 53% (an addition of 73,000 users) since 2007 and yet its penetration rate is only 16 percent. For the others:

  • Brazil grew by 17% (7,400) with a penetration rate of 26%. 
  • Pakistan grew by 46% (5,500) with a penetration rate of only 11%. 
  • Columbia grew by 80% (5,395) with a penetration rate of 25%. 
  • India grew by 7% (5,000) with a penetration rate of only 7%. 
  • Iran grew by 28% (5,000) with a penetration rate of 32%. 
  • Russia grew by 17% (4,311) with a penetration rate of 21%. 
  • Germany grew by 10% (3,900) with a penetration rate of 52%.
  • France grew by 12% (3,553) with a penetration rate of 55%.
  • Vietnam grew by 22% (3,188) with a penetration rate of 21%.
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Posted by J.K. in Asia, Business, Marketing, Quantitative, Research, Web Traffic | View Comments |

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