ClappingTree’s Web 2.0

“The more valuable your comments, the more it reflects on your ability and your character.” — Chris Brogan

THE WORD “SOCIAL” in social media says it all. When one participates in SOCIAL media, you’re supposed to be “social” — be sociable or at the very least, ”human”. Being human means having a face, a proper name (or nickname), and not a generic product/service name.

I’m continually amazed by the number of comments posted here that have silly inhuman usernames such as “car dvds”, “security”, “printing”, “jokes”, “teacher”, “attorney”, “liability law”, etc. Many of these commenters also write very inane stuff such as, “nice article thank you for sharing” – which can be posted on any blog and basically says nothing. Haha, very smart and very stupid at the same time. Because this means that you are making zero or even negative impact here, on the blog owner as well as on the other blog visitors. Your so-called “social interaction” or “social presence” neither appeals to the mind nor the heart.

So, HELLO! Please get real and be human here. Otherwise, SHHHHOOOOOO! Go away and good riddance! Inhuman interactions are not welcome here.

See Also: Common Social Media Mistakes

THE BRANDS MOST ENGAGED IN SOCIAL MEDIA are also experiencing higher financial success rates than those of their non-engaged peers, according to a new study released by enterprise wiki provider Wetpaint and the Altimeter Group. ReadWriteWeb reports:

To determine this relationship, the study focused on 100 companies from the 2008 BusinessWeek/Interbrand Best Global Brands survey and the various social media platforms they used like Facebook, Twitter, blogs, wikis, and forums… After examining the companies and their social media activity levels, the brands were ranked on an “engagement scale” where scores ranged from a high of 127 to a low of 1. Those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%.

The study grouped the brands into one of four engagement profiles that related to the number of channels they’re involved in and how deep that involvement is. At the top of the list are “mavens,” the brands heavily engaged in seven or more social media channels – like Starbucks and Dell, for instance. “Butterflies” are like wannabe “mavens,” and are also engaged in seven or more channels but are spread too thin, investing in some channels more so than others. “Selectives” focus on six or fewer channels but engage customers deeply in the ones they’ve chosen. Finally, there are “wallflowers,” or brands engaged in six or fewer channels with below-average engagement; these include companies like McDonalds and BP.

HAD A PLEASANT SURPRISE just now. Received this email message from the Slideshare Team:

Hi jktan,

We’ve noticed that your slideshow on SlideShare has been getting a LOT of views in the last 24 hours. Great job … you must be doing something right.

Why don’t you tweet or blog this? Use the hashtag #bestofslideshare so we can track the conversation.

Congratulations,
-SlideShare Team

Upon checking my slideshow on this blog and on SlideShare.net, I found that the views were 50087 views as of today!

On second thoughts though, to receive a message like this on 1 April… Hmmmm…. What do you think?

DOES ONE NEED TO DO ANYTHING before attending a conference? Chris Brogan listed 27 Things to Do Before a Conference (thanks, Keven). Here’s a compact rewrite of the tasks in terms of the tools involved (Google, Flickr, Twitter, Facebook, LinkedIn, etc.):

1. Event schedule :

• Research - Note what you want to see and get a sense of what you might ask and/or decide what the business value of your interaction at the session might be.

2. Google Blogsearch and Technorati :

• Research - Look for event references to the event, company announcements, signs of business opportunity.

3. Google News and Google searches (in addition to 2. above) :

• Research – Look for industry news around the event, to understand what might be impacting the people you’re mingling with.   Read the rest of this entry »