Debunking Social Media Myths

30 Jun 2009 (Tue)

“…SOCIAL MEDIA IS FREE, until the community manager headcount came in.” – Brian Wallace of Blackberry

David Armano observed in his blog at Harvard Business Today “a fundamental truth to social media that many organizations underestimate — being social means having real live people who actively participate in your initiatives.  It’s difficult to automate and a challenge to scale, but it can also help move your business forward in ways that produce leveraged outcomes such as new/better products or services.”

He also noted that seeding, feeding, and weeding all take place after any social initiative has been launched:

  • Seeding. Investing to grow your effort into a healthy ecosystem that can produce data, insights or even new ideas. People will be required in order to do this.
  • Feeding. Feeding the media with a steady stream of content. Some of this can be automated… but there has to be some editorial judgment made for every piece of content and functionality. People are required for that.
  • Weeding. A productive social business design will require efforts to prune and weed out material that can inhibit its growth (just like a garden). In some cases, automated moderation services can do this–but in others people will be required to ensure that interactions are productive..
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Posted by J.K. in Possibilities, Problems, Social Media, Technology | View Comments |

  • Gaurav Mahashabde

    no doubt, a great stuff, thnks for sharing…

  • Sam

    Wherever we reap seeds weeds also will grow with that. lol :)

  • Leon Dudovich

    Social services its like or what? Sorry for the newbie question…

  • jackson

    Nice and helpful article. Thanks a log for sharing it. Loved the look of your blog as well.

  • Maria

    Thanks for the post. Yeah, being social means having real live people who actively participate in your initiatives. I am absolutely agree, But there are not many people who are social. Thereb are many who try to look like that. But that is not enought. Those who try will not get anything)

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