Comments on: Permission Marketing – revisited

By: Dr Sunil

Dr Sunil — Wed, 27 Jan 2010 06:01:49 +0000

Permission marketing is ushering a revolution in the domain of advertisement by asking permission from its viewers for seizing their attention in a novel way. It is a new trend which is gaining currency in among advisers who are trying to do something new for winning the loyalty of probable customers by attracting their attention without making them bored by telling them what you are offering and all that. You have superbly and precisely pointed out the existing lacuna of the prevalent advertisement campaign and have suggested what we have to do.

By: Joseph

Joseph — Thu, 30 Apr 2009 12:23:59 +0000

Very useful information.

Thanks
Joseph

By: Lorraine Anderson

Lorraine Anderson — Mon, 23 Feb 2009 08:39:48 +0000

I completely agree with this concept. It’s unethical for marketers to advertise without consent or compromise.

By: kimmysan

kimmysan — Sun, 15 Feb 2009 07:35:49 +0000

Basically, the downside of social networking is that you will have a hard time reaching your target market. It is like target shooting with blind folds on. Permission marketing might take some time. Although it is an assurance that only interested and willing parties gain access to information, still not all will be able to discover it. Not many people are still online but in the future when all people have realized the power of the net, then may be it will become the most valuable option for marketing.

By: Mark

Mark — Sat, 14 Feb 2009 12:49:21 +0000

Your point is a good one. My experience of social media sites is that if you join, you are regularly bombarded with messages related to products that are of no interest. I know that the sites act to combat this, but the root problem is that this is seen as a low/no cost way of getting business for people looking for a fast buck. They should take your advice.

By: Nandini

Nandini — Sat, 14 Feb 2009 07:20:48 +0000

I am really grateful to you for providing me with such useful information.

By: Josh

Josh — Fri, 06 Feb 2009 20:28:02 +0000

I can’t say I like social marketing, as a marketer, but it is what it is, and we just have to adapt or get left behind.

By: Limoeg

Limoeg — Thu, 05 Feb 2009 09:51:51 +0000

Very useful article.Thanks for the info.