IN 2008, the growth rates in Internet users among the top 10 emerging markets in the world (China, India, Russia, Brazil, Mexico, Turkey, Indonesia, Iran, Poland, and Saudi Arabia) will surpass those of the top 10 developed markets (U.S., Japan, Germany, U.K., France, Italy, Spain, Canada, South Korea, and Australia), said Mary Meeker, a technology research analyst from Morgan Stanley at the recent Web 2.0 Summit 08.
In particular, the growth in China is the most impressive, growing by 53% (an addition of 73,000 users) since 2007 and yet its penetration rate is only 16 percent. For the others:
- Brazil grew by 17% (7,400) with a penetration rate of 26%.
- Pakistan grew by 46% (5,500) with a penetration rate of only 11%.
- Columbia grew by 80% (5,395) with a penetration rate of 25%.
- India grew by 7% (5,000) with a penetration rate of only 7%.
- Iran grew by 28% (5,000) with a penetration rate of 32%.
- Russia grew by 17% (4,311) with a penetration rate of 21%.
- Germany grew by 10% (3,900) with a penetration rate of 52%.
- France grew by 12% (3,553) with a penetration rate of 55%.
- Vietnam grew by 22% (3,188) with a penetration rate of 21%.
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