ClappingTree’s Web 2.0

“EVERYTHING WE DO TODAY is now significantly impacted by 2.0 ideas. This applied to product development, marketing, customer service, operations, line of business, finance, communications, human resources, and just about everything else. How then do we start understanding the axes of opportunity and being applying to our organizations?”

Over the next few weeks, Web 2.0 analyst Dion Hinchcliffe will be posting a series of articles that deeply explore a strategy for using the power of Web 2.0 ideas to move businesses into the 21st century. He’ll begin exploring each quadrant in this diagram (below, taken from Hinchcliffe’s blog), looking at how to use 2.0 to dramatically create growth, transform the customer relationship to drive revenue, drive operational costs down, improve productivity, safely restructure our business models, effect change, and leverage/harnessing innovation.