MAJORITY OF CORPORATE and professional bloggers have seen a positive impact as a result of their blog, according to Technorati’s latest State of the Blogosphere report published on Sept 22. Half are better known in their industry, and one in four have used their blog as a resume enhancement. Fewer than one in ten have seen a negative impact from blogging and one in three have yet to see an impact.
Impact of Blogging on Professional Life
MORE KEY FINDINGS: The average annual blogger revenue is more than $6,000. However, this is skewed by the top 1% of bloggers who earn $200k+. Among active bloggers surveyed, the average income was $75,000 for those who had 100,000 or more unique visitors per month (some of whom had more than one million visitors each month). The median annual income for this group is significantly lower — $22,000.
Bloggers with advertising invest an average of $1,800 annually in their blogs. U.S. bloggers earn an average of $5,000, though bloggers in Asia earn 50% more on average and European bloggers earn an average of 75% more than U.S. bloggers. Again, high revenue bloggers skew the mean revenue. The median revenue for U.S. bloggers is $200 annually (and the median annual investment is only $50).
Blogging has also brought many unique opportunities to these bloggers that otherwise would not have been available. One in four have been invited to participate in an event as a result of their blog, one in five have contributed to a print publication as a result of their blog, and almost as many have found themselves on TV and/or on the radio.
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