Over 85 percent shopped online worldwide

17 Oct 2008 (Fri)

“MORE THAN 85 PERCENT of the world’s online population (875 million) has used the Internet to make a purchase – increasing the market for online shopping by 40 percent in the past two years…” according to a Nielsen Global Online Survey reported early this year.

How do these Internet users select their shopping sites? Nielsen’s statistics reveal some interesting facts. Over 30 percent actually bought on sites that they found through “General Surfing”, “Search Engines” and “Special offer I saw”:


MORE KEY FINDINGS: “Globally, more than half of Internet users have made at least one purchase online in the past month… Internet is no longer a niche technology – it is mass media and an utterly integral part of modern life. Almost no aspect of life remains untouched by online media. As our lives become more fractured and cluttered, it isn’t surprising that consumers turn to the unrivalled convenience of the Internet when it comes to researching and buying products,” said Jonathan Carson, President, International, Nielsen Online.

“… Among Internet users, the highest percentage shopping online is found in South Korea, where 99 percent of those with Internet access have used it to shop, followed by the UK (97%), Germany (97%), Japan (97%) with the U.S. eighth, at 94 percent. Additionally, in South Korea, 79 percent of these Internet users have shopped in the past month, followed by the UK (76%) and Switzerland (67%) with the U.S. at 57 percent.

“Globally, the most popular and purchased items over the Internet are Books (41% purchased in the past three months), Clothing/Accessories/Shoes (36%), Videos / DVDs / Games (24%), Airline Tickets (24%) and Electronic Equipment (23%).”

Oct 17 update from reported by TODAYonline.com: “ABOUT SIX IN 10 PEOPLE in Singapore now use the Internet daily and weekly, according to the latest Nielsen Media Index 2008 out yesterday. A fifth of the population used the Internet to listen to music and play online games, while one in 10 said they participated in social networking sites, it added.”

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Posted by J.K. in *Roundups, Business, Social Media | View Comments |

  • http://theneodimension.com Neo

    internet has penetrated every single part of our life. e-commerce and certainly, m-commerce are the rising trend especially in the large economies like Japan and UK. I can’t see any signs that e- and m-commerce are catching up in Singapore perhaps we are really too small.

  • http://stoneworkersearch.com/ Lisapeary

    There are more number of people who shop online. But it can still increase only when every one has the awareness.

  • http://homeindia.com Rajesh

    Try to accumulate service details, customer support and reputation of the online store before placing the order. Participate in forums related to shopping and stores which help to get news and information about particular online store.

  • http://www.comparecreditcardsaustralia.com.au Matthew

    Actually, internet has been part of the lives of many people. Who wouldn’t want to browse websites that interests you? More so when you want to buy a product and find that there are lots of online shops that you can search and compare to.

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