HOW IMPORTANT ARE SOCIAL MEDIA and how widespread is the usage of social media among educational institutions and commercial organizations? Two recent studies by Dr Nora Barnes and Eric Mattson, as reported on Robin Good’s site, suggest that:
- The Inc. 500 companies know far more about social media than one might predict,
- Social media have arrived in American colleges, and
- The use of social in the ivory tower is outpacing even the business world.
Sixty-one percent of the academic respondents use at least one form of social media. Four of the six social media have similar adoption rates to those of corporations. Blogging is the most common form among academia, at a 33% usage rate — 14% higher than that of the Inc. 500 respondents! Wikis, on the other hand, are used by only 3% of admissions departments compared with 17% of responding businesses in the Inc. 500. (See figure below.)
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