Google buys again… FeedBurner at $100m

4 Jun 2007 (Mon)

GOOGLE HAS BOUGHT FEEDBURNER apparently for $100m, according to Techcrunch some time ago and confirmed by recent news on various sites. So far, by early June 2007 alone, Google has made at least nine acquisitions (see Wikipedia’s entry):

  • January: Xunlei, a Chinese P2P file-sharing network that allows users to download music and videos. Similar to BitTorrent?
  • February: Adscape (video game advertising) — offers advertising with plot and storyline integration, demographic and geographic targeting, and a reporting interface for marketers.”
  • March: Trendalyzer — software which converts statistics into interactive animations.
  • April:
    Tonic Systems
    — presentation and document management products expected to be a strong fit with Google Docs & Spreadsheets.
    (video conferencing software) — “e-meeting and web conferencing for effective collaboration tele-working with remote staff, customers and clients.”
    DoubleClick (online advertising) — “enables agencies, marketers and publishers to work together and profit from their digital marketing investments.”
  • May: GreenBorder Technologies (desktop enterprise security)
  • June:
    (geospatial photo-sharing service) — “Map your photos”
    FeedBurner (online RSS feed and blog-to-email) — an extensive feed and blog advertising network where publishers can promote, deliver and monetize their Web-based content, and end-users can access and manage feed-based content.

I TRULY LOOK FORWARD TO MORE FREEBIES soon, in particular, Web conferencing and PowerPoint-equivalent on Google Docs & Spreadsheets. Perhaps Google is looking forward too to more revenues from AdSense and AdWords? As Josh Catone wrote on ReadWriteWeb:

This is a great deal for both Feedburner and Google. For Google it gives them access to over 720,000 feeds including, 111,000 podcast or videocast feeds, many of which can now be added into the Adsense network. It also gives Google access to a wealth of data and information about how people consume blogs and information across the greater blogosphere.

For Feedburner, which has raised around $10 million from Mobius Venture Capital, Portage Venture Partners, Sutter Hill Ventures, Draper Fisher Jurvetson and Union Square Ventures, it gives them access to Google’s muscle and resources (not to mention a nice exit).

The price itself seems like a steal to me. Feedburner’s 422,000 publishers may not seem like a lot for a $100 million investment, but that 422,000 publishers actually translates into access to many millions of readers that Google can push advertising to.

Is this where “community service” and “commercial profitability” could intersect? Is this really possible, feasible, desirable, etc.?

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Posted by J.K. in Business, Possibilities, Problems, Technology | View Comments |

  • Adam

    Google’s Taking over the world!!!

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