JAPANESE ARE READING BLOGS more than Americans, Koreans, British, and French, according to survey results announced by Japan’s premier international PR consultancy Edelman and reported in the Blog Herald in late March. The poll conducted by StrategyOne over 1,000 Japanese, with accompanying studies conducted in different countries, showed that:
- In an average week, 74% of Japanese Internet users read blogs at least once a week, compared to South Korea (43%), the UK (23%), France (22%) and the USA (27%).
- Respondents claim to have taken part in at least three (3) of the activities listed ‘Influencers’, fewer of this group (29%) were likely to do so as a result of reading a blog in Japan, compared to similar groups in other countries with 4 in 10 (41%) of Influencers interviewed in South Korea, UK (48%) and the US (49%), taking action after reading a blog.
- Less than 1 in 5 (18%) of Japanese have taken some sort of public affairs action as a result of reading a blog. 18% have signed a petition (18%), 9% by attending a public meeting.
Robert Pickard, President of Edelman, North Asia says, “However, our recent Edelman Trust Barometer research shows that Japanese are more likely than people in other countries to punish companies they don’t trust by taking personal actions against them, so it’s just a matter of time for this tendency – amplified by blogs – to assert itself in the marketplace and at election time.”
- Which are the Top 10 blogs in/on Japan? Check out the Asia Social Media Directory’s Japan page.
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- Technorati’s State of the Blogosphere 2008