ClappingTree’s Web 2.0

Here’s a podcast on the “who” and “how” questions of podcasting from The Podcast Academy (a sister channel of IT Conversations):

Curious about who’s listening to podcasts in general, or do you need to know who your particular audience is so that you can attract the right sponsors? The panel fields questions such as: Who are the listeners in categories of age, education, gender, and location? How much are podcasts being used for learning? How much for corporate purposes? These panelists discuss the latest metrics on who’s listening and who’s producing podcasts, plus offer creative ways of getting to the numbers behind your podcast.