“This is a wonderful explanation for why we prefer some items over others. This can have some learning design implications. The finding: We prefer items that we ‘remember’, rather than that we ‘know’. So, what’s the difference between ‘remembering’ and ‘knowing’?
“When we ‘know’ something, we’re completely aware of its existence, but we don’t recall the specific instance when we learned of it. When we ‘remember,’ we’re recalling a particular occasion.”
“To put it simply, if we have story to tell about the item, we are inclined to prefer it. Not a bad marketing mantra if you think about it.”
Strange. Wouldn’t it be the other way round? When we like something, we are impressed by it and so we remember it? Could the researchers be inverting the symptom (remembering) and the cause (preference)? Read the rest of this entry »
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