Bright Side of Obedience

15 Apr 2005 (Fri)

“YOU CAN increase the chances of people helping you if you address them personally and tell them specifically what they are supposed to do,” Dr L. said during a social psychology lesson on Helping Behavior last semester.

“People are so obedient!” I couldn’t help exclaiming. Was reminded of the Milgram experiment, while listening to the results of various research studies.

Reduce ambiguity, increasing responsibility. Personal appeals for help are much more effective than posters and media announcements (Jason, et al, 1984). Nonverbal appeals can also be effective when they are personalized (Snder, et al, 1974; Omoto & Snyder, 2002). So does reduction of anonymity (Solomon & Solomon, 1978; Solomon, et al, 1981). Read the rest of this entry »

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