Borrowed Clark’s book on 5th May. As i read, my eyes widened with wonder. Here’s a treasure trove!

Did more search on Clark’s work. Found a paper that defines and illustrates six principles for media elements and another paper that identifies seven types of communicative purposes for graphics. Spent some time mapping the related theories. The trail just got hotter and hotter!

On May 20, attended an introductory seminar on Information Mapping. Was struck by two things: First, their information types coincide with Merrill’s components, namely, Fact, Concept, Process, Procedure and Principle. They have one more type, that is, Structure, for structural information such as graphics, tables, labels, and so on. Second, the president and CEO of Information Mapping Inc. Mr Douglas Gorman affirmed that they work closely with Dr Ruth Clark.

Bingo! The new challenge is: How to make so many theories and principles seem common sense and natural for daily application by teaching staff?

Had a very interesting discussion with a colleague H. towards the end of last month. He teaches the design of promotional materials in the polytechnic. As i explained the overall concept of my training programme, he zoomed in and out with ease, pointing out the flaws in my presentation, the graphics, and so on. The bottom line was: i need to walk my talk!

More work! Almost a ‘tear my hair out’ moment. Outwardly, still had to remain calm and thank this colleague for his invaluable insights. Now, awaiting his return from a one-month holiday in NZ. Hopefully, we’ll have a synergistic partnership in this programme.

Posted by: tree#138680 on Wed Jun 09 04 10:43 am